Want to make an easy healthy change? Start with replacing cow milk.

These days it's so easy to switch away from cow milk as there's plenty of tasty, healthier alternatives:Many people have decided to ditch dairy already and are enjoying the benefits. If you're loo...read more

"Dairy Milk Can be Labelled "Inhumane": Confirms Advertising Standards Authority (ASA) in Landmark Ruling

In the UK a vegan organisation named 'Go-Vegan World' has been running an anti-dairy campaign with the slogan “Humane milk is a myth. Don't buy it”. Smaller text un...read more

Five Reasons Why Vegans Now Get Cheaper Life Insurance

There are many studies showing how a vegan diet cuts the risk of various diseases and now insurance companies are catching on too.One insurance company offering vegans lower life insurance ...read more

Vegan Vending Machines to Sweep Across US

A new company is looking to install plant-based vending machines in strategic places across the US, and it's raised more than $2.2 million in funding to make it happen. The availab...read more

Progress! Canada's New Draft Food Guidelines Favor Plant-Based Protein and Eliminates Dairy As a Food Group

Last fall, when the Canadian government began consulting the public on its plan to revise national food guidelines, I wrote that the existing food guide had lost all usefu...read more

Veganism has grown 500% since 2014 in the US

Veganism is growing rapidly around and the world, and now we know that six percent of Americans identify as vegan - up from only one percent in 2014 according to a highly rega...read more

Diabetes - Cause, Prevention, Treatment and Reversal with a Plant Based Diet

Our comprehensive article on beating type 2 diabetes with a plant-based diet...read more

252lb International Rugby Player Goes Vegan After Watching YouTube Video

For the last four months Ireland international rugby player and Leeds Rhinos star Anthony Mullally has been completely powered by plants.At 252lbs and 6 feet 5 inches Mullally is on...read more

BREAKING: Amazon to Acquire WholeFoods for $13.7 Billion

According to Bloomberg Amazon.com Inc. will acquire Whole Foods Market Inc. for $13.7 billion, a bombshell of a deal that catapults the e-commerce giant into the supermarket bus...read more

Groundbreaking Documentary "What The Health" Released on Netflix

From today (Friday 16th June) the groundbreaking documentary What The Health is freely available on Netflix.The movie, which comes from the same team behind iconic film Cowspiracy, is des...read more

Vegan Athletes Set World Records and Win Huge Medal Haul

Breaking myths and shattering stereotypes, vegan athletes absolutely dominated in the 2017 Naturally Fit Games held in Texas last weekend. As well as one of the competitors ...read more

Rob Bailey announces he's been vegan for 5 months and stopped consuming meat 1.5 years ago

Rob Bailey, music producer, fitness icon, YouTube star, entrepreneur and husband of Dana Linn Bailey (2013 Ms. Olympia Physique) has just announced he hasn't consumed meat for 1.5 years and has been vega...read more

How Going Vegan Completely Transformed This Doctor's Life [Dr. Angie Sadeghi Interview]

"When I die, I want to leave a legacy of a plant-based doctor who actually cared about the health of her patients, and treated underlying disease with nutrition ...read more

Politicians in Denmark go vegan to tackle climate change

A group of Danish members of parliament are taking a 22-day vegan challenge.According to Metro:Uffe Elbæk, the leader of the Alternative party, stated:‘No doubt that this will be a huge chall...read more

Meat consumption linked to nine major diseases in largest study done so far

Researchers from the National Cancer Institute in Maryland tracked the eating habits of 536,000 men and women between the ages of 50 to 71 for 16 years.It is the largest s...read more

Vegan Company Awarded #1 Place to Work in Canada

For the sixth year, all-vegan company Vega has been named one of Best Workplaces in Canada and for the first time ever, Vega has been awarded the #1 Best Workplace in Canad...read more

World's First 24-Hour Vegan Drive-Thru Opens This Summer

Canada-based vegan fast-food restaurant Globally Local is opening their second diner in Ontario this June."We are beyond excited to announce the launch of our second fast food res...read more

Google's Earth Day Advice Encourages Choosing Plants over Meat

Each year, Earth Day - April 22 - marks the anniversary of the birth of the modern environmental movement in 1970, and is now observed in 192 countries.Google re...read more

Ice Cream Shop Completely Ditches Dairy And Goes Vegan

After we broke the story about the London cafe who ditched dairy after watching a YouTube video, we've since heard from several other businesses who are also aiming to eliminate dairy...read more

Popular Pizzeria Completely Ditches Dairy AND Meat to go 100% Vegan!

A very popular Italian pizzeria based in London, UK has just announced that they've successfully eliminated all animal products from their menu.We spoke with owner of PickyWops Piz...read more

WWE Heavyweight Wrestler is Vegan Because He "Gives a Damn"

WWE professional wrestler Austin Aries went vegan back in 2011 after adopting a vegetarian diet in 2000.When asked in a recent interview about the reasons he was vegan he replie...read more

Pret opens second Veggie-only shop next week!

Great news - after the massive success of the Veggie-only Pret a Manger which opened last June Pret promised to convert more of their stores to be veggie-only.Today the...read more

Award Winning Plant-based Milk Company to Launch in the UK

US-based maker of plant-powered beverages Califia Farms is set to debut in the UK next month.Presenting products such as cold brew coffee and dairy-free nut milks, the company will la...read more

New Report shows Americans ate 20 Percent Less Meat in Last Decade

Americans are eating less meat, and this is making a dent in the nation's greenhouse gas emissions, a new report has found.U.S. beef consumption fell by nearly one-fifth — o...read more

BREAKING: China's largest dairy company's stock crashes 90% erasing $4 billion from it's market value

Shares in Hong Kong-listed China Huishan Dairy Holdings crashed today, erasing about $4 billion from it’s market value.China Huishan operates the largest number of dairy farms in China...read more

Vegan startup to start making 4 million 'game-changing' burgers a month

Vegan startup Impossible Foods is finally launching its first large-scale production facility to help bring its plant-based "bloody" burgers to the masses. To make tha...read more

Large Vegetarian Food Company to Veganize ALL Their Products after Activists Campaign

After pressure from activist groups Lightlife has committed to veganizing all of it's products by the end of 2017.Established in 1979, Lightlife's tagline is "Meat without ...read more

'Happiest man in the world’ says veganism is the key to happiness

Matthieu Ricard, a Buddhist monk who lives on a monastery in Nepal, thinks that veganism could be the key to peace and happiness.Ricard has been called the "happiest man in the world" by sev...read more

UPDATE: Cafe that ditched dairy now goes fully vegan!

A few days ago we broke the story of the cafe that watched a YouTube video and subsequently ditched dairy.We're so happy to report The Field's Beneath cafe is now...read more

Starbucks finally launches Almond Milk in the UK!

After the success of Almond Milk in the US, launched six months ago, it's now finally available as an option for Starbucks customers in the UK.Almond milk will be available t...read more

Will the UK be fully vegan by 2067?

This is the premise of Simon Amstell's film 'Carnage: Swallowing the Past' - a one hour comedy/documentary just released on BBC iPlayer.The film is the comedian's first feature-length fi...read more

London Cafe Completely Ditches Dairy After Watching YouTube Video

Owners of a popular London cafe have decided to completely stop using dairy and are displaying a notice prominently in their window explaining why.The Field's Beneath Cafe is ...read more

Large Dairy Company Ditches Dairy after 90 years and Starts Producing Plant-Based Milks Instead

Elmhurst Dairy in Queens, New York has ceased it's dairy operation after 90 years citing decreased customer demand.Since it was incorporated in the 1920's Elmhurst h...read more

Tyson Foods CEO Sees the Need to Move Beyond Meat

The new CEO of Tyson Foods Inc., one of the largest meat processors in the world, sees plant-based protein as a big part of the food industry's future - a future that is ...read more

"Plant based proteins are significantly more heart-healthy compared to animal proteins" states research published in the Journal of the American College of Cardiology

The Journal of the American College of Cardiology has just published a review of some of the popular diets/eating patterns that are promoted for cardiovascular health....read more

Tough Mudder Selects Vegan Company to be new Official Protein Shake Supplier

In a clear sign of the changing times, a vegan protein company has been selected to be Tough Mudder's official protein shake partner.Tough Mudder is an extreme en...read more

Muscle Milk Release New Line of Vegan Products

CytoSport, the company behind Muscle Milk, has spent nearly two decades helping athletes bulk up with dairy-based proteins, but the company's next evolution will be rooted in p...read more

German Environment Ministry Bans Meat at Official Government Functions

German cuisine might be most famous for its sausages and schnitzels, but a new government rule means attendees at official government functions overseen by the Federal Environment...read more

Vegan World Champion Heavyweight Boxer Ready for Next Fight

Ahead of his upcoming fight on March 4th against Tony Bellew, the two-time heavyweight world champion boxer David Haye has given an interview to The Sun newspaper where he talked...read more

B12: Why it's not just a vegan issue

The vitamin B12 (also known as cobalamin) is vital for proper health.What you might not know is that B12 is produced by bacteria found in soil as well as in the guts of animals (including hum...read more

Plant Protein Found to be Better than Animal Protein for Building Muscle

New research published in the American Journal of Clinical Nutrition shows that both plant-based protein and meat build muscle equally well however because plant-protein comes with les...read more

Vegan Valentine's Decadent Chocolate Mousse Cake Recipe

What better way to say "Happy Valentine's" than with a decadent chocolate cake that looks like it took hours but actually only takes 10 minutes to prepare.Chocolate naturally contains ...read more

10 reasons you need more avocados in your life!

Creamy, rich and flavorful, avocados are a delicious fruit that bring many health benefits, and can be enjoyed on their own or in many dishes. Although avocados have a high fat content, this isn...read more

Major Supermarket Chain Is Rearranging Its Stores To Encourage Shoppers To Eat More Vegetables And Less Meat

UK Supermarket Sainsbury's plans to rearrange its supermarket aisles in an attempt to persuade shoppers to eat less meat.In the project, to be launched this week, Oxford Univ...read more

Vegan Cheese Sales Exceed Predictions by 300%

The UK supermarket chain Sainsbury's just revealed that after launching their vegan cheese range in September last year sales were 300% greater than they expecte...read more

New Study Links Red Meat to 58% Higher Chance of Developing Painful Diverticulitis

More motivation to eliminate meat from the diet comes from a new study showing that eating unprocessed red meat is linked to an increased risk of getting an inf...read more

Google Searches for 'VEGAN' Have Never Been Higher

Google Trends, which records how many searches are made for particular terms is showing that searches for 'vegan' have never been higher.The peak coincided with the end of th...read more

People Ditch Whey as Sales of Vegan Protein Powders Increase Significantly

There has been a growing move towards plant-based protein powders during the last year, according to a new report.The report from 1010data - the world’s leading big data discovery and data ...read more

Bacon sales slump by £123 MILLION just one year after cancer warnings in the UK

It's not just the dairy industry in big decline as it appears health conscious people in the UK have also taken notice of the 2015 report from t...read more

24 EU members DEMAND Europe shifts to plant-based diet to protect the environment

In what might be the most amazing news coming out of Europe this year 24 members of the EU parliament (MEPs) have signed a letter to the European C...read more

London is getting its first completely vegan fried chicken shop!

In January 2017 London will be getting it's first completely vegan fried chicken shop.

Fast food specialists Temple of Seitan will be opening up a permanent res...read more

Schwarzenegger: Eliminate Meat to Save your Health and the Environment

Arnold Schwarzenegger, former Governor of California and widely regarded as one pioneers of modern bodybuilding, recommends people work on cutting down a...read more

Vegan weightlifting champion sets new national squat record

A vegan powerlifting champion set a new Icelandic squat record last weekend when she squatted 205 kilos (452lb) at a bodyweight of just 76.8kg (169lb).

Hulda B. Waa...read more

Vegan Athletes Summit 2016

The first ever Vegan Athletes Summit took place this year at VegFest London, Europe's largest vegan festival.


...read more

Vegan Food Sales up by 1,500% in Past Year

Vegan food sales are up by a whopping 1,500% in the past year, according to new figures released to coincide with World Vegan Day....read more

The Largest Collection of Vegan Muscle Europe Has Ever Seen Gathers in London this Weekend

This weekend the largest collection of vegan muscle Europe has ever seen will soon descend on London.

On Saturday 22nd October at the Olympia exhibition-centre some of the world's greatest vega...read more

Vegan Tia Blanco is dominating the surfing world

Tia Blanco is certainly making waves in the surfing world. This year she defended her ISA World Champion title in the Women's Open category to take home gold for a consecutive year.

Th...read more

Investors funding 16 leading food companies (including Walmart and Tesco) call for them to switch from meat to plant-based proteins

A coalition of 40 investment companies behind 16 of the world's largest food companies is pushing for them to switch from meat to plant-based proteins, citing envi...read more

Linda McCartney launches FOUR new vegan products!

Back in November 2015, Linda McCartney, a popular vegetarian brand based in the UK, and available in Ireland, Australia and New Zealand, took an exciting step forward by refo...read more

The meat industry is developing something more deadly than cancer

We depend on antibiotics to fight infections and numerous diseases but, unfortunately, we may not be able to rely on their lifesaving capacities for long. Wh...read more

Veggie Pret so successful Pret decide to launch more veggie only stores!

Great news! Veggie Pret, which opened it's doors in June was only supposed to be a summer pop-up experiment to trial new vegan and vegetarian recipes but the...read more

Oprah urges her 33.5 million Twitter followers to do Meatless Mondays

Oprah Winfrey has pledged to do Meatless Mondays and encouraged her followers on Twitter to join her.

Wayne Nacelle, the CEO of the Humane Society of the United States...read more

UN advises countries to tax meat industry and cut government subsidies to reduce consumption

Governments should eliminate meat industry subsidies and tax meat production in order to reduce the global rise in consumption and the environmental dam...read more

Only Male USA Weightlifter To Qualify for Rio Olympics Explains Why He Chose To Go Vegan


Kendrick Farris, a three time Olympic weightlifter, weighs more than 200lbs and can lift more than double his weight.

For the last two ...read more

Only Male US Weightlifter in Olympics is Vegan

Vegan Olympic Weightlifter Kendrick Farris proves you don't need to eat meat to build the explosive strength required for Olympic weightlifting, after being the only USA male w...read more

Two vegans win 1st Place at WABBA Amateur Grand Prix

No meat, no problem!

Vegan bodybuilders Karl Bruder and Miles Ludlow destroyed the competition and took 1st Place in their categories at the rec...read more

Vegan wins Miss Galaxy Universe European Championship!

A week after celebrating her 1 year vegan anniversary Deni Kirkova was crowned Miss Galaxy Universe European Champion 2016.


A little over one year ago Deni had an epiphan...read more

New mayor wants to turn Turin into Italy's first 'vegan city'

Chiara Appendino is making waves since being elected last month. The new mayor of Turin, Italy has promised to make vegetarianism and veganism a “priority” for her ...read more

'Vegan Badass' strongman smashes vegan stereotypes


We've covered vegan strongman Patrik Baboumian previously, but it's great to see that now CNN is covering how Patrik is smashing soy-based stereotypes:

"I'm probably the most ...read more

Mr Universe shows you don't need meat/dairy to be a top athlete

Barny Du Plessis' physique clearly shows that consuming countless animals is entirely unnecessary to build and maintain a strong, world-class body, and that it’...read more

Veggie Pret Experiment Hailed as Massive Success!

The original plan was to run the store as an experiment and close it after 4 weeks, Pret expected to see sales drop at the store drop by 30% but instead their sales have incr...read more

Google confirms the Plant-Based Revolution is coming!

Eric Schmidt, Executive Chairman of Google’s parent company Alphabet, predicts a plant-based revolution is coming.Replacing livestock with growing and harvesting plants w...read more

Schwarzenegger: "I'm slowly getting off meat, and I can tell you, I feel fantastic!"

Arnold Schwarzenegger, former Governor of California and widely regarded as one of the best bodybuilders of all time, recommends people work on c...read more

World class Powerlifter Matthew Jones credits vegan diet for success

After competing in the WDFPF World Powerlifting Finals 24 year old Matthew Jones placed 3rd in the world based on weight and age class and credits his vegan diet ...read more

Tyson Fury drops meat from his menu (and why he should drop fish too)


“I don’t like how they have to kill animals – I’m eating dead flesh on a plate" – Tyson Fury

Tyson Fury, world heavyweight boxing champion, is the latest at...read more

Vegan Heavyweight Boxer David Haye Continues his Rampage and Brings an End to Arnold Gjergjaj’s 29-0 Unbeaten Run

David Haye continued his rampage this evening after defeating 6 foot 5 inch, 112 kilogram (17 stone 9 pounds) A...read more

Veganism in the UK has grown over 261% in last decade which will result in 67.5 million FEWER animals being killed every year.

There are now over three and half times as many vegans as there were in 2006, a study commissioned...read more

David Haye (World Heavyweight Champion Boxer) explains why he went vegan (video)


"I think," says David Haye, "that I'm now fitter than I've ever been. I punch harder than ever. I'm more determined. I'm faster..."

David Haye, the forme...read more

World champion heavyweight boxer: Going vegan made me stronger than I've ever been

David Haye vegan

"I think," says David Haye, "that I'm now fitter than I've ever been. I punch harder than ever. I'm more determined. I'm faster..."

David Haye,...read more

Denmark Considers a Tax on Red Meat to Fight Climate Change

The Danish Council on Ethics, an independent advisory body, has recommended the government implement a climate tax on red meat in an effort to lower red meat consu...read more

Pret launch 5 more vegan products to respond to customer demand!

Great news for vegans as the fast-food chain Pret A Manger has responded to increasing demand for vegan cuisine by adding five more vegan specials to it's menu...read more

Find out why these vegan bodybuilders from the UK have hearts of gold

UK Vegan bodybuilders Barny Du Plessis (Mr Universe 2014) and Josie Keck (former Strongest Woman in the UK) had much to celebrate on April 1st - they celebrated ten years ...read more

Turmeric: a natural anti-inflammatory with no side effects

Turmeric is a powerful medicine that has been used in Chinese and Indian systems of medicine for hundreds of years.

The best thing about Turmeric is the active ingred...read more

Easter 2016 continues trend of Year of the Vegan with searches for ‘Vegan Easter eggs’ up a staggering 70%!

Easter 2016 continued the trend of the 'Year of the Vegan' with Google searches in the UK for "vegan Easter eggs" up more than 60 percent on last year to their highest ev...read more

So what's happening with Quorn?

What's the deal? Wholly Vegan? Staying non-vegan? Only releasing a few vegan products? "Worldwide potato protein shortage"...? 

Let's try and clear this up.

Yesterday we published an article whic...read more

Quorn to go COMPLETELY VEGAN across their ENTIRE range of products! [UPDATED]

****************EDIT: Please see this article for the latest information on this story:So what's happening with Quorn going vegan?****************Quorn i...read more

Nate Diaz speaks about vegan diet for first time since beating McGregor and says it "played a significant role in his success"

"I like to promote the vegan industry," Nate enthuses. "I hear a lot of criticism from people sayi...read more

Global adoption of a vegan diet would save more than 8 million lives by 2050 and reduce greenhouse emissions by 66%

The global adoption of a vegan diet would save more than 8 million (human) lives by 2050 and reduce greenhou...read more

David Carter: The Vegan 300lb NFL Defensive Linesman who consumes 10,000 calories per day!

David Carter is an NFL Football Player who has played for the Dallas Cowboys and the Oakland Raiders. He's been vegan for 3 years.Carter grew up like most other people, believing that meat was n...read more

Vegan UFC Fighter Nate Diaz Beats Conor McGregor in Shock Victory

Vegan UFC Fighter Nate Diaz stepped in to fight the formidable Conor McGregor on only 12 days notice and claimed a impressive victory after beating his oppon...read more

"But where do you get your protein?"

Vegans often hear: "but where do you get your protein?" Well, thanks to a large study that compared the nutrient profiles of around 30,000 non-vegetarians to 20,000 vegetarians and around 5...read more

The Truth about Soy - Busting the Myths

The great debate... People seem to be either for soy, or against soy. And people seem to have some very strong opinions.So we spent some time analysing the science and investigated furt...read more

Jim Morris RIP: A Tribute to the Vegan Legend

A few days ago the vegan bodybuilding world lost an icon and a true gentleman.Jim Morris, a former Mr. Universe who competed alongside Arnold Schwarzenegger, would have celebrated hi...read more

Chia Seeds - A Vegan Superfood!

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💪🌱 Low in calories but packed full of vital minerals and vitamins, heart healthy omega-3's and massive amounts of antioxidants, chia seeds make an incredibly nutritious addition to any diet, and a...read more

Think going vegan is too expensive?

🌱💪 For people switching to veganism this January ('Veganuary'), you're likely to save a lot of money in addition to saving animal's lives and the environment! And bodybuilders and athletes...read more

David Haye: Vegan Heavyweight Champion Boxer makes his return to the ring stronger than ever!

Some more vegan inspiration to share... Yesterday (Saturday 16th January 2016) David Haye, 35, knocked De Mori out with an overhand right with 49 seconds remaining in the first ro...read more

Liam Hemsworth: "I couldn't continue to eat meat"

In a recent interview with Men's Fitness Liam Hemsworth stated:“After all the information I gathered about the mistreatment of animals I couldn’t continue to eat meat.I’ve found that since adopting a ve...read more

Plants have feelings though!

"Plants have feelings though" and other such fairy tales some meat-eaters tell themselves... I've seen this argument too often, so let's just end it now.

Everyone knows there is a difference betwe...read more

Patrik Baboumian: My strength needs no victims. My strength is my compassion.

Two years after going vegan, Germany’s Strongest Man, and World Record Holder Patrik Baboumian, demonstrated that a plant-based diet had not diminished his phenomenal strength o...read more

Strong, fit, healthy vegans!

A vegan diet contains everything you need to be strong, fit and healthy. We are working on busting this common misconception that you need meat/milk to be healthy/strong. The most common misconcept...read more

Alexey Voevoda - Vegan Powerhouse

Alexey Voevoda is a Russian athlete who has not only won gold at the Arm Wrestling World Championships but also secured two gold medals at the last winter Olympics in the Bobsleigh event whil...read more

Where do you get your iron?

You may know that iron is absolutely vital for health and necessary for the production of hemoglobin, a protein that transfers oxygen from the lungs to the tissues, however what many people don't ...read more

Give Peas a Chance

And peace starts on your plate.



...read more

400 million fewer animals were killed in 2014!

🌱💪 There have been many campaigns over the last decade urging people to cut their meat consumption, even if just for one day a week or one meal a day. Some of these campaigns, s...read more

Is a Vegan Diet Healthy?

🌱 "A vegan diet is unhealthy, humans NEED meat to survive." - heard this complete nonsense before? People who say this usually simply just don't know any better.

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But let's set the record straight once...read more

Sweet Potato: the facts

If there's one must-have complex carb you should stock in your pantry and include in your fitness nutrition plan, it's the seemingly humble sweet potato. Depending on how they're prepared, swee...read more

Benefits of bananas

🍌💪 Eat two bananas before a strenuous workout to pack an energy punch and sustain your blood sugar, and protect against muscle cramps during workouts and nighttime leg cramps due to the mineral potassium...read more

The Importance of Magnesium

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💪🌱 Few people are aware of the enormous role magnesium plays in our health: It’s important to nearly every function and tissue in the body, supports a healthy immune system, prevents inflammation...read more

Vitamin A: The Facts

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Because it aids the repair and growth of body tissues, vitamin A is crucially important to bodybuilders, but also vital for the general population. Other important functions of vitamin A are the devel...read more

You don't need meat to be strong

Baboumian won the title of Germany's Strongest Man in 2011 💪, the same year he went vegan 🌱 after eating a vegetarian diet for years. He achieved a world record yoke walk in 2013, telling the...read more