After pressure from activist groups Lightlife has committed to veganizing all of it's products by the end of 2017.
Established in 1979, Lightlife's tagline is "Meat without the Middleman: Made directly from plants, and not the animals that eat them."
Lightlife drastically reduced the use of eggs in their line of vegetarian foods by 166,000 eggs annually following a campaign by activist group Compassion Over Killing a few years ago.
Now Lightlife’s marketing director Brad Lahrman has told VegNews:
"Animals or animal byproducts simply aren’t needed to create delicious, healthy, protein-rich food. We’re in the final stages of transitioning our entire portfolio to 100 percent animal-free by adhering to Vegan Action standards. It has been a lengthy process to remove egg whites from a handful of items without changing the taste profile, but we are very close. Being accessible to consumers of all diets is important to the brand.
Additionally, all of the company’s products are non-GMO Project Verified.
This is an welcome turn of events particularly after Lightlife was bought by Maple Leaf Foods, a Canadian meat company, in February last year for $140 million. Lightlife's products are currently available nationwide in the US.
Demand for cruelty-free food has never been higher, so we are sure to see more companies following suit. Last year Quorn hinted that they may go completely vegan in the future. Recently the CEO of one of the largest meat producers in the world, Tyson Foods, stated that he knows the future is meatless.
This is great news for our long-term health too - recent research published in the Journal of the American College of Cardiology found plant-based proteins are more heart-healthy.
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