Olympic Athletes Promote Ditching Cow Milk During Closing Ceremony

During the closing Ceremony of the South Korea Olympics this commercial staring Olympic medalists aired to over 5 million households across America on NBC (...read more

Vegan Olympic Athlete Wins Gold and Rescues Dog Destined for Dinner Table

Meagan Duhamel, a two-time world champion skater has been vegan since 2008, and is representing team Canada and veganism at the Winter Olympics in South Korea.Duhamel became a...read more

The most important movie of 2018: The Game Changers documentary is finally here

After eight years in the making the highly anticipated movie produced by James Cameron and featuring Arnold Schwarzenegger finally debuted at the prestigious Sundance f...read more

UK's Largest Supermarket Launches Range of Chef-Crafted Vegan Meals

The vegan food revolution sweeping the UK has received a further boost as Tesco have just launched its first ever range of 'wicked' plant based dishes, designed to "unleash the mi...read more

American Association of Clinical Endocrinologists Now Recommend a Plant-Based Diet!

Yet another mainstream health organization is recommending a plant-based diet! This time it’s the American Association of Clinical Endocrinologist...read more

New study finds just 9 grams of processed meat per day can increase women's risk for breast cancer

New research has found that post-menopausal women who eat just 9g of processed meats a day could be at a greater risk of developing breast cancer.The study{https://www.n...read more

Nike promote vegan diet in latest advert featuring NBA star Kyrie Irving

In Nike’s latest advert, vegan NBA star Kyrie Irving shows off his impressive dribbling skills and credits his talents simply to: “a plant based diet”...read more

'Going vegan' is predicted to be the biggest food trend of 2018

International meal delivery service Just Eat named veganism as a top consumer trend in 2018 as people become more aware of healthy and ethical lifestyle choices.Just Eat, which has deliver...read more

New Groundbreaking Vegan Documentary: The Yoyo Effect

The award-winning filmmaker behind the popular documentary on Netflix Food Choices has released a trailer for his new movie The Yoyo Effect.Produced by Michal Siewierski, the documentary has ...read more

Myprotein Expand Vegan Product Range by Launching New 'Natural' Vegan Pre-workout Drink

One of the world's largest supplement companies have just launched a new innovative Pre-workout (energy-boosting) drink made from natural plant-based ingredients.Pre-workout drinks provide...read more

Milk Consumption has Plunged 25% over the last 20 years

A recent update from the United States Department of Agriculture (USDA) confirms that dairy milk consumption continues to decline - falling 25% from 1996 to 2016.The US decreased it'...read more

Pizza Hut launches vegan cheese across the UK! (including vegan bases!)

The popular pizza chain Pizza Hut has just revealed that they will be offering pizzas made with vegan cheese in all of their 262 UK branches nationwide, thanks to a hugely posit...read more

New Documentary about Plant-Based Athletes Arrives Next Month!

An exciting new documentary will be released next month featuring a wide array of plant-powered athletes who are leaving animal products behind whilst excelling at the...read more

Vegan Athletes Release Motivational Fitness Video

A group of vegan athletes joined forces to create an inspirational 11 minute video to help dispel the myths around the vegan stereotype. It has so far been shared over 5,000...read more

Want to make an easy healthy change? Start with replacing cow milk.

These days it's so easy to switch away from cow milk as there's plenty of tasty, healthier alternatives:Many people have decided to ditch dairy already and are enjoying the benefits. If you're loo...read more

Dairy Milk Can be Labelled "Inhumane": Confirms Advertising Standards Authority (ASA) in Landmark Ruling

In the UK a vegan organisation named 'Go-Vegan World' has been running an anti-dairy campaign with the slogan “Humane milk is a myth. Don't buy it”. Smaller text un...read more

Five Reasons Why Vegans Now Get Cheaper Life Insurance

There are many studies showing how a vegan diet cuts the risk of various diseases and now insurance companies are catching on too.One insurance company offering vegans lower life insurance ...read more

Vegan Vending Machines to Sweep Across US

A new company is looking to install plant-based vending machines in strategic places across the US, and it's raised more than $2.2 million in funding to make it happen. The availab...read more

Progress! Canada's New Draft Food Guidelines Favor Plant-Based Protein and Eliminates Dairy As a Food Group

Last fall, when the Canadian government began consulting the public on its plan to revise national food guidelines, I wrote that the existing food guide had lost all usefu...read more

Veganism has grown 500% since 2014 in the US

Veganism is growing rapidly around and the world, and now we know that six percent of Americans identify as vegan - up from only one percent in 2014 according to a highly rega...read more

Diabetes - Cause, Prevention, Treatment and Reversal with a Plant Based Diet

Our comprehensive article on beating type 2 diabetes with a plant-based diet...read more

252lb International Rugby Player Goes Vegan After Watching YouTube Video

For the last four months Ireland international rugby player and Leeds Rhinos star Anthony Mullally has been completely powered by plants.At 252lbs and 6 feet 5 inches Mullally is on...read more

BREAKING: Amazon to Acquire WholeFoods for $13.7 Billion

According to Bloomberg Amazon.com Inc. will acquire Whole Foods Market Inc. for $13.7 billion, a bombshell of a deal that catapults the e-commerce giant into the supermarket bus...read more

Groundbreaking Documentary "What The Health" Released on Netflix

From today (Friday 16th June) the groundbreaking documentary What The Health is freely available on Netflix.The movie, which comes from the same team behind iconic film Cowspiracy, is des...read more

Vegan Athletes Set World Records and Win Huge Medal Haul

Breaking myths and shattering stereotypes, vegan athletes absolutely dominated in the 2017 Naturally Fit Games held in Texas last weekend. As well as one of the competitors ...read more

Rob Bailey announces he's been vegan for 5 months and stopped consuming meat 1.5 years ago

Rob Bailey, music producer, fitness icon, YouTube star, entrepreneur and husband of Dana Linn Bailey (2013 Ms. Olympia Physique) has just announced he hasn't consumed meat for 1.5 years and has been vega...read more

How Going Vegan Completely Transformed This Doctor's Life [Dr. Angie Sadeghi Interview]

"When I die, I want to leave a legacy of a plant-based doctor who actually cared about the health of her patients, and treated underlying disease with nutrition ...read more

Politicians in Denmark go vegan to tackle climate change

A group of Danish members of parliament are taking a 22-day vegan challenge.According to Metro:Uffe Elbæk, the leader of the Alternative party, stated:‘No doubt that this will be a huge chall...read more

Meat consumption linked to nine major diseases in largest study done so far

Researchers from the National Cancer Institute in Maryland tracked the eating habits of 536,000 men and women between the ages of 50 to 71 for 16 years.It is the largest s...read more

Vegan Company Awarded #1 Place to Work in Canada

For the sixth year, all-vegan company Vega has been named one of Best Workplaces in Canada and for the first time ever, Vega has been awarded the #1 Best Workplace in Canad...read more

World's First 24-Hour Vegan Drive-Thru Opens This Summer

Canada-based vegan fast-food restaurant Globally Local is opening their second diner in Ontario this June."We are beyond excited to announce the launch of our second fast food res...read more

Google's Earth Day Advice Encourages Choosing Plants over Meat

Each year, Earth Day - April 22 - marks the anniversary of the birth of the modern environmental movement in 1970, and is now observed in 192 countries.Google re...read more

Ice Cream Shop Completely Ditches Dairy And Goes Vegan

After we broke the story about the London cafe who ditched dairy after watching a YouTube video, we've since heard from several other businesses who are also aiming to eliminate dairy...read more

Popular Pizzeria Completely Ditches Dairy AND Meat to go 100% Vegan!

A very popular Italian pizzeria based in London, UK has just announced that they've successfully eliminated all animal products from their menu.We spoke with owner of PickyWops Piz...read more

WWE Heavyweight Wrestler is Vegan Because He "Gives a Damn"

WWE professional wrestler Austin Aries went vegan back in 2011 after adopting a vegetarian diet in 2000.When asked in a recent interview about the reasons he was vegan he replie...read more

Pret opens second Veggie-only shop next week!

Great news - after the massive success of the Veggie-only Pret a Manger which opened last June Pret promised to convert more of their stores to be veggie-only.Today the...read more

Award Winning Plant-based Milk Company to Launch in the UK

US-based maker of plant-powered beverages Califia Farms is set to debut in the UK next month.Presenting products such as cold brew coffee and dairy-free nut milks, the company will la...read more

New Report shows Americans ate 20 Percent Less Meat in Last Decade

Americans are eating less meat, and this is making a dent in the nation's greenhouse gas emissions, a new report has found.U.S. beef consumption fell by nearly one-fifth — o...read more

BREAKING: China's largest dairy company's stock crashes 90% erasing $4 billion from it's market value

Shares in Hong Kong-listed China Huishan Dairy Holdings crashed today, erasing about $4 billion from it’s market value.China Huishan operates the largest number of dairy farms in China...read more

Vegan startup to start making 4 million 'game-changing' burgers a month

Vegan startup Impossible Foods is finally launching its first large-scale production facility to help bring its plant-based "bloody" burgers to the masses. To make tha...read more

Large Vegetarian Food Company to Veganize ALL Their Products after Activists Campaign

After pressure from activist groups Lightlife has committed to veganizing all of it's products by the end of 2017.Established in 1979, Lightlife's tagline is "Meat without ...read more

'Happiest man in the world’ says veganism is the key to happiness

Matthieu Ricard, a Buddhist monk who lives on a monastery in Nepal, thinks that veganism could be the key to peace and happiness.Ricard has been called the "happiest man in the world" by sev...read more