Photo: Jana Ohajdova on Unsplash.
Daring Foods, best known for its plant-based chicken, has launched Plant Steak Bites, the first plant-based beef product in the company's history. They're on sale exclusively at Publix from today, Thursday, November 12, and Daring plans to bring them to more retailers in 2027.
According to Daring's announcement, each serving delivers 13 grams of protein and 4 grams of fiber, and the bites are gluten-free, non-GMO and made without seed oils. CEO Chris Coburn told Green Queen they're built on semi-defatted soy flour and avocado oil, with yeast extract, natural flavors and spices, for just 10 ingredients in total.
We started with a simple idea: The foods people love can be made better. We brought that idea to life with our plant chicken, and now we're doing it again with beef. As we expand, the things that make us Daring remain at the center: starting with plants, creating delicious, chef-crafted food and giving people more ways to eat well. Our goal is to provide better products that bring more people together at the same table.
Shoppers in the Southeast get first dibs. Employee-owned Publix runs more than 1,400 stores across Florida, Georgia, Alabama, South Carolina, North Carolina, Tennessee, Virginia and Kentucky, vegconomist reports. Coburn sees them going into bowls, tacos and stir-fries, so dinner ideas are covered.
The launch is the first big beef move since Australian plant-based meat maker v2food acquired Daring in August 2025 in partnership with Japan's Ajinomoto. Coburn credits the deal directly: "Being part of the v2food family has given us access to deep R&D capability, particularly in plant-based beef, and steak bites is a great example of that." Daring is now in more than 16,000 US stores, and it recently discontinued the products that contained dairy, so the whole range is plant-based.
Swapping beef for plants is good news for your heart, too. A meta-analysis in the American Journal of Clinical Nutrition pooled seven randomized trials with 369 adults and found that replacing meat with plant-based alternatives lowered LDL cholesterol by 12% over eight weeks or less. And with 13 grams of protein a serving, these bites earn a spot in any gym-goer's meal prep.
It's the latest chapter in a story we've been following for years. A Stanford trial found swapping meat for plant-based meat lowered cholesterol, weight and TMAO, and that 12% LDL drop backed it up. Even a beef industry-funded study showed vegan protein builds muscle just as well as meat.
First chicken, now steak. Dinner just got a whole lot easier.