Owners of a popular London cafe have decided to completely stop using dairy and are displaying a notice prominently in their window explaining why.
The Field's Beneath Cafe is in Kentish Town, London, UK, and is ranked as one of the best cafes in London according to londonsbestcoffee.com. The text from the notice reads:
LAST WEEK OF COW'S MILK
This is the last week we shall be buying, steaming and pouring cow's milk into our espressos. We have the following alternatives:
OAT, ALMOND & SOY
OAT milk will be charged at the same price as cow's milk, the others at 30p more as we've always done.
For three days from Friday this poster will be replaced with one explaining why. If you're not going to be here for it, search on YouTube for the following five minute video:
"DAIRY IS SCARY"
We didn't think it was either.
The video the notice refers to is "Dairy is Scary" by Erin Janus which has amassed over 1.6 million views accurately shows in detail how the dairy industry operates. Viewer discretion is advised - the dairy industry is not pleasant. That being said, anyone still drinking cow milk should watch the video and find out how it arrives in the bottle.
It's no wonder the dairy industry is in serious decline.
We're also very happy to report the BBC has just released a film called 'Carnage: Swallowing Our Past' set in the year 2067, showing a world in which the UK has become a vegan utopia, and all the events that led up to it.
This article is another example of the plant-based revolution that Google CEO Eric Schmidt predicated last year. Meanwhile people are also ditching whey protein powders in favor of plant-based protein powders, which have seen a significant increase in sales, and new research helped conclude that plant-based protein was best for building muscle.
21st March Update: The cafe has now gone fully vegan!